What makes you loyal to a brand?

I stumbled upon this on Live Journal. It was an interesting question posed by “Writers Block”, and since Mama’s ultimate goal is to create successful branding, I read on. This was the question:

What makes you loyal to a brand?

 Some answers were: 

• quality, and convenient customer support 
• well this might sound stupid, but I like a brand if I see a lot of celebrities using the same brand. I guess it “ups my faith” in it. Plus I like looking like I’m a celebrity too.
  
• No Animal Testing, Environmentally Responsible, Vegan, I have to like it, Quality, Price, Customer Service
  
• Affordable quality, and availability. Quality isn’t enough to keep me a loyal customer if it’s something out of my price range, and if it’s something I can’t find my city, I’m not able to be a loyal customer.
  
• I always buy the things that are the best quality for the best price
  
• I am only loyal to a brand if it does stuff I want for the cheapest price available. 
  
• Well first I have to find something awesome or the brand has to go recomended by someone who has taste I trust.then the brand just has to keep coming out with awesome stuff.
  
• If it’s a good brand and I’ve been using it for a long time, or I like how it looks and functions, I’m loyal to it.
  
• For some items, the brand means nothing.  I have never found a difference between brands of macaroni, therefore, I go with price on that.
  
• I think it’s all based on the quality of the product. If it works, it works.