Pantone recently released their new color of the year for 2009- Mimosa.

They describe the color as warm and engaging, and suggest that “in a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.” and “the color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance”.

The color is bright, cheery and mentally stimulating, and yellow has also been known to alleviate depression and aid in communication and creativity.

You can read the full article on the Pantone website here.