We were reading an article on a cool website recently called brandtags.net.

The premise of this site is to convey that brands exist in only what people think of them. On their homepage, they display a brand, such as EPSON, and below, you type in the first word or phrase that comes to mind. Click submit and viola! You can see what other people think of the EPSON brand. The larger the word, the more people have typed it in. The results are interesting, and we wonder if the brand managers of these large companies have taken a look at what people really think when they see their logo. Perhaps it would help them in their brand positioning…