The fine folks at Gardner Groff, an Intellectual Property law firm here in Atlanta, gave us a call last month in need of some help. They wanted to rebrand their company and present a unified front. We developed a new logo that updates their brand while still preserving their stature as a well-respected company. We used the 2 “G”’s in Gardner and Groff, and linked them together to form a new “G” in the middle. This resulted in the new “G” taking center stage, and the larger “G”’s on the outside forming a sort of shield to the new “G”. It connotes the protection of IP Law. The new logo was a success and now we are in the midst of developing holiday cards, their new website, and stationery. Gardner Groff can be found online at GardnerGroff.com.

Old:

and New: