We were delighted to work with the USTA in developing and designing their yearly companion booklet.
Check out their website at www.ustaatlanta.com
Arjan Benning created this beautiful typeface using clothespins and human skin.
Check out the whole alphabet here.
We had the pleasure of working with Klass Sports, who represent various athletes, to design press kits for the upcoming NFL Draft.
Putting together a piece that showcased the talents of 4 NFL hopefuls, Michael Johnson, Greg Carr, Vance Walker and Tony Clark was an exciting prospect. The booklets for each player were sent out to all teams, and we will have our fingers crossed for them all during the draft.
Pantone recently released their new color of the year for 2009- Mimosa.
They describe the color as warm and engaging, and suggest that “in a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.” and “the color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance”.
The color is bright, cheery and mentally stimulating, and yellow has also been known to alleviate depression and aid in communication and creativity.
You can read the full article on the Pantone website here.
As intellectual property lawyers, the nice folks at Gardner Groff needed some holiday cards designed that were witty, stood out from the crowd, and appealed to their mechanical/engineering sensibilities. We were happy to comply, and the end result was this, printed on Cougar White with matching A6 envelopes…
Our good friend Jen decided to start a new business– finding the perfect gift. She has a website, storiesofgen.com, where you can fill out a questionnaire about the recipient and occasion. She finds the perfect gift (you get 3 different choices) and voila! The gift gets sent directly where it needs to go. She has partnered up with some amazing retailers throughout the world. Check out her blog to see what gifts she’s already found for happy clients.
We helped Jen by creating the illustration on her website and business cards.
The holidays are coming- and this lady is good at what she does. Give her a shout.
Garamond Powerline by Daniel Adolph, who has created a new type inspired by well-known Garamond, and using powerlines to form letters. Check out the website here
We were reading an article on a cool website recently called brandtags.net.
The premise of this site is to convey that brands exist in only what people think of them. On their homepage, they display a brand, such as EPSON, and below, you type in the first word or phrase that comes to mind. Click submit and viola! You can see what other people think of the EPSON brand. The larger the word, the more people have typed it in. The results are interesting, and we wonder if the brand managers of these large companies have taken a look at what people really think when they see their logo. Perhaps it would help them in their brand positioning…
It’s refreshing, if not jarring, to see ads that were designed and in print in the 1980’s. It was the beginning of the computer revolution. The second image, set in Apple Garamond with their logo in Motter Tektura typeface, really shows us how ads used to be designed. They had periods at the end of sentences. They were copy heavy. They stuck to the rules of grammer with indents in their paragraphs. In 2008, we wouldn’t dream of spending 20 seconds to read that much type.
The Muhammad Ali ad, (in which the font coincidentally looks like Apple Garamond, their corporate font they wouldn’t officially adopt until 1984), is a complete departure from the one below it, moving toward all image and their tagline and logo placed as a small mark at the top. Motter Tektura is nowhere to be found in their logo, replaced by the colorful apple instead; it removed the redundancy of having a recognizable mark paired with the word “apple” beside it.
